We work in an environment of structured chaos in which fundamental elements of creative thinking are allowed to exist in an exceedingly idealistic, unrealistic, and impractical manner. This process creates an energy which is harnessed to drive actions that stimulate change.
It is difficult to be different, impossible to be original. We look to be neither. We bring you the ordinary,the typical, the common... but we change the way you see it, hear it, and feel it. This is a statement of what we do in digital mediums. We take the familiar and change the way it is experienced. We take the unfamiliar, and make it relateable.
We designed this campaign around a variety of content including:
• 3D animated cookware videos to see the science behind the engineering.
• Interactive digital displays distributed in Macy's stores around the country.
• Immersive microsite
• Provocative (at least for the housewares industry) banner ad campaign that drove Q4 sales up nearly 300%!
With any website our first questions is, "What content will the website be the home to?" The first step to understanding websites is understanding the information the website holds. From there we get into the mindset of the people who will want to access that information. Armed with these two pieces of information we design and develop first-class user experiences that will allow people who use that website to find the content the are looking for easily and quickly. Our next step is preparing a content marketing program that will keep the website flush with fresh current content that will continue to engage the site's visitors.
We designed this website around two principles: scalability and globalization. The result is a content-rich, product-focused website regionalized for 10 countries and six languages around the globe. But we didn't stop there. We continue to maintain this website, by constantly growing its catalog of products, content, information features and functionality.visit the website
These may be our favorite type of project because not only do mobile applications house content, they actually become content themselves. We look at mobile applications as machines, machines that can accelerate a business like the assembly line did during the industrial revolution. But they can also consume a business by becoming a business themselves. This is why our team is ideal for application building, we have the experience and knowledge to do it right and ensure it is manageable once it is in the market.
The CIRCULON COOKS! iPad app was a huge success, rocketing straight to the #1 spot on the Apple App Store in Lifestyle and breaking the top 10 overall. An amazing feat in a category saturated with branded cooking apps. Download the app today, and start cooking on circles!download the app
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