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Visualizing the magical and abstract story of data.

THE PROJECT

Create a video to lead off the Harman President's keynote presentation at Automobil-Elektronik Kongress in Germany. The video needed to demonstrate how in the future our homes, cars, work, even our bodies will all be connected to deliver a better human experience.

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THE APPROACH

With complex technologies like AI, ML, Big Data, and Cloud filling our news feeds, explaining the modern world and the digital transformation we face is more challenging than ever. Our approach with this project was to focus less on the how they work and more on the seemingly magical connection these technologies have with each other.

THE RESULTS

This is the animation we created to share the magical experience of data in our world of tomorrow. It premiered preceding the HARMAN Connected Car division’s keynote presentation by their President in front of a wide automotive industry audience.

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